Start from the job you do.
Five kinds of people run their ads in Pace, and each opens it for a different reason. Pick the line that sounds like you to see the screen you’d start on.
-
- Every client’s pacing on one screen, across all eight platforms.
- Spend checked every 5 minutes, with a hard stop at the monthly cap.
- Every change logged with its reason, ready for the client report.
Most agencies start on One, $199/mo for up to $500K managed spend, with Dot included.
See Pace for agencies -
- Daily budgets adjusted for you, up to three times a day against the monthly target.
- Search Lens finds the search terms spending without converting.
- Findings flag anomalies before they show up in the month-end number.
Most start on Pro, $99/mo for up to $100K managed spend.
See Pace for performance marketers -
- One view of every account your team runs, without logging into each platform.
- Findings explain what moved in plain language, not a wall of metrics.
- Reports that send themselves on the schedule you set.
Usually One or Enterprise, depending on total spend.
See Pace for CMOs -
- Set a monthly budget once; Pace paces it every day.
- Overspend protection on every plan, so a bad day can’t eat the month.
- No agency retainer for the maintenance work.
Most start on Basic, $49/mo for up to $25K managed spend.
See Pace for founders -
- Unlimited seats on every plan, so nobody shares a login.
- A shared change history that shows who touched what.
- Campaign groups pace one budget across several platforms.
Most start on Pro, $99/mo, which adds campaign groups and Slack alerts.
See Pace for in-house teams
Portfolios: every client rolled up, pacing status first.
Different jobs, same engine.
Whichever line you picked, these come with every plan. What changes as you move up is managed spend, refresh speed and the advanced tools.
- Eight ad platforms
- Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, Amazon and X, connected with each platform’s own sign-in.
- Automatic budget pacing
- Daily budgets move gradually toward each monthly target, and every move is logged with its reason.
- Overspend protection
- Spend is checked every 5 minutes. At the cap, Pace pauses or trickles, whichever you chose.
- Unlimited seats
- Invite the whole team, the client, or the finance lead. Pricing never counts people.
Where each role usually starts.
Plans are priced on managed spend, not on who you are. This is what each role tends to pick, and why.
| Role | Plan | Why |
|---|---|---|
| Founders | Basic · $49/mo | Up to $25K managed spend with daily pacing and overspend protection. |
| Performance marketers | Pro · $99/mo | Adds Search Lens, Findings and budget forecasting, with two pacing runs a day. |
| In-house teams | Pro · $99/mo | Campaign groups and Slack alerts for a shared set of accounts. |
| Agencies | One · $199/mo | Up to $500K across clients, three pacing runs a day, Dot and API access. |
| CMOs | One or Enterprise | Enterprise when total spend passes $500K or you need a custom SLA. |