Optmyzr works the bids. Pace holds the budget.
Every account paced to its monthly number, across eight ad platforms, with overspend checked every five minutes.
Keep the bid tool. Add Pace.
Two different jobs
Optmyzr works the auction.
Pace works the month.
Optmyzr is a deep Google Ads and Microsoft Ads optimisation tool. Its Rule Engine and PPC Investigator earn their keep. What it doesn’t do is recalculate every campaign’s daily budget so each account lands its monthly number. That loop stays with a person. Pace does it, on every platform you run, and writes the changes itself.
Keep Optmyzr, add Pace
Your team lives in Google Ads.
Rules, scripts and Investigator are part of how you work. Keep them. Hand the budgets to Pace so nobody recalculates daily spend by hand, and switch off any Optmyzr rules that change budgets on the accounts Pace paces.
Switch to Pace
You mostly used it to watch spend.
If Optmyzr is your pacing dashboard and alert feed, or most of your budget now runs on Meta, TikTok, LinkedIn, Reddit or X, Pace does that job across all of them. Budget pacing is what it was built for.
Every account, one screen
Google Ads next to everything else
Spend, pace and goal for every account, on every platform. This is the real app, not a screenshot. Click around.
Swipe to explore →
Where they meet
What overlaps. What Pace adds. What stays with Optmyzr.
Overlaps
- Search terms. Search Lens scores terms for waste and adds negatives, on Google and Microsoft Ads.
- Account audits. A 0–100 health score with ranked fixes, for Google, Meta and Microsoft.
- Alerts. Sparks flags anomalies on all eight platforms and recommends. It never acts on its own.
- Client reports. Branded, with AI-written commentary and PDF export.
Pro and above.
Pace adds
- Automated pacing. Daily budgets recalculated and written to the platform, one to three times a day by plan.
- Overspend protection. The monthly budget is the cap, checked every five minutes, on every plan.
- Flights and groups. Pace a group of campaigns to its own budget, or to any date range instead of the calendar month (Pro and above).
- An audit trail. Every change logged with the old value, the new value and the reason.
- Eight platforms. Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, Amazon and X.
Stays with Optmyzr
- Bid management. Pace moves budgets, not bids.
- A rule engine. Conditional rules on a schedule are Optmyzr’s core. Pace has none.
- Scripts. Custom automation you’ve built stays where it is.
- PPC Investigator. Its root-cause analysis on search is hard to beat.
Nothing happens in the dark
Every budget change, with the reason
Pace changes budgets and shows its working. Old value, new value and reasoning, logged for every change, so “why did spend move?” has an answer you can send.
Swipe to explore →
Dot · One and Enterprise
Ask why. Get the numbers.
Dot is the AI agent inside Pace. Ask about any account in plain English. It reads the live data itself — spend against budget, this week against last, campaign by campaign — and answers with the figures.
- ✓ Cmd+I from any page. It already knows the account you’re looking at.
- ✓ More than 20 specialised tools across all eight platforms.
- ✓ Shows its working. Every answer opens into the steps it took.
Side by side
Optmyzr and Pace, row by row.
The full Optmyzr review goes deeper on each row, including where Optmyzr is the better buy.
| Optmyzr | Pace | |
|---|---|---|
| Built for | Google Ads and Microsoft Ads optimisation | Budget pacing and management across eight platforms |
| Platforms | Google, Microsoft, Amazon, Yahoo! Japan. Meta and LinkedIn through a newer social module. No TikTok | Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, Amazon, X |
| Daily budgets to a monthly target | Spend projections and rules. The daily recalculation stays manual | Calculated and applied one to three times a day, by plan |
| Overspend control | Rules can pause campaigns past a spend threshold | Monthly budget enforced every 5 minutes, on every plan |
| Rule engine and scripts | Yes. The core of the product | No |
| Bid management | Yes | No. Pace moves budgets, not bids |
| Search terms and negatives | Deep keyword and query tooling | Search Lens, Google and Microsoft (Pro and above) |
| Client reports | White-label, scheduled | Branded, AI commentary, PDF export (Pro and above) |
| Pricing | From $209 a month billed annually, about $299 monthly. Scales with managed spend, with overage per $1,000 over the cap | From US$49 a month. Scales with managed spend. Unlimited users, no contract |
| Free trial | 14 days, no card | 14 days, every feature. Card up front, nothing charged until day 15 |
Optmyzr details are from its public site as of mid-2026 and change from time to time. Check Optmyzr’s pricing page before you decide.
Pricing
Set by managed spend. Not by seats.
All eight platforms on every plan. Unlimited users. No contract. Every feature unlocked for the 14-day trial.
Basic
US$49/mo
Up to $25K managed spend. Pacing, overspend protection and the Google Ads campaign editor.
Pro
US$99/mo
Up to $100K. Adds campaign groups, Sparks, Search Lens, client reports and Slack.
One
US$199/mo
Up to $500K. Adds Dot, the AI agent, and API access.
Enterprise
Quoted
Above $500K a month, or custom requirements.
Prices in USD, excluding GST. See full pricing
Run
Google,
Meta,
TikTok,
LinkedIn,
Microsoft,
Reddit,
Amazon
and 
X
from one tab.
Optmyzr questions, answered
What teams ask before they add Pace or switch.
It depends on what you use Optmyzr for. If your team lives in its Rule Engine, scripts and PPC Investigator on Google Ads, keep it. Pace does not manage bids. If you mostly use Optmyzr to watch spend, or your budgets run on Meta, TikTok, LinkedIn and other platforms, Pace does that job across eight ad platforms and can replace it.
Yes. Pace sets daily budgets so each account lands on its monthly target. Optmyzr works on bids, keywords and rules. Give each job to one tool: if an Optmyzr rule also changes budgets on an account Pace paces, switch that rule off, or leave those campaigns out of Pace.
Both scale with the ad spend you manage. Pace is US$49 a month up to $25K managed spend, US$99 up to $100K and US$199 up to $500K, with Enterprise quoted above that. Every plan has unlimited users and no contract. Optmyzr lists from $209 a month billed annually, about $299 month to month, as of mid-2026. Check Optmyzr’s pricing page for current figures.
Some, around the budget. Search Lens scores search terms for waste and adds negative keywords for Google Ads and Microsoft Ads. The health audit grades Google, Meta and Microsoft accounts against best practice. Sparks flags anomalies. All three are on Pro and above. Every plan can edit Google Ads campaign settings inside Pace. There is no rule engine or bid management.
14 days with every feature unlocked, on your real accounts. Pick Basic, Pro or One at signup. Your card is taken up front and nothing is charged until day 15. Switch plans or cancel any time before then.
Keep the bid tool. Add Pace.
14-day free trial, every feature unlocked. From US$49 a month after.