Google Ads. And seven more.
Opteo tells you a budget is off pace. Pace corrects it, on every platform you run.
Keep the suggestions. Add Pace.
Two different jobs
Opteo suggests.
Pace paces.
Opteo scans your Google Ads accounts and hands you a feed of improvements to apply by hand. It’s clean, quick to learn and good at it. It will show you a campaign is off pace. It won’t change the budget to fix it, and it stops at Google. Pace recalculates daily budgets against each account’s monthly target and writes the changes itself, across eight platforms.
Keep Opteo, add Pace
You like the suggestion feed.
If your team works through Opteo’s Google Ads recommendations and ad copy tests each week, keep doing that. Hand the budgets to Pace, and skip Opteo’s budget suggestions on the accounts Pace paces.
Switch to Pace
You mostly used it to watch budgets.
If Opteo is where you check pacing, or your clients now run Meta, TikTok, LinkedIn or Microsoft Ads alongside Google, Pace does the whole job in one place. Budget pacing is what it was built for.
Every account, one screen
A client’s whole spend, not just the Google share
Spend, pace and goal for every account, on every platform. This is the real app, not a screenshot. Click around.
Swipe to explore →
Where they meet
What overlaps. What Pace adds. What stays with Opteo.
Overlaps
- Negative keywords. Search Lens scores search terms for waste and adds negatives, on Google and Microsoft Ads.
- Alerts. Sparks flags anomalies on all eight platforms and recommends. It never acts on its own.
- Account checks. A 0–100 health score with ranked fixes, for Google, Meta and Microsoft.
- Client reports. Branded, with AI-written commentary and PDF export.
Pro and above.
Pace adds
- Automated pacing. Daily budgets recalculated and written to the platform, one to three times a day by plan.
- Overspend protection. The monthly budget is the cap, checked every five minutes, on every plan.
- Flights and groups. Pace a group of campaigns to its own budget, or to any date range instead of the calendar month (Pro and above).
- An audit trail. Every change logged with the old value, the new value and the reason.
- Seven more platforms. Meta, LinkedIn, Microsoft, TikTok, Reddit, Amazon and X.
Stays with Opteo
- Bid suggestions. Pace moves budgets, not bids.
- Ad copy tests. Opteo tracks significance and calls the winner. Pace doesn’t test ads.
- The one-click feed. If reviewing a card at a time suits your team, that stays in Opteo.
Nothing happens in the dark
Every budget change, with the reason
Pace applies the change and shows its working. Old value, new value and reasoning, logged for every change, so “why did spend move?” has an answer you can send.
Swipe to explore →
Dot · One and Enterprise
Ask why. Get the numbers.
Dot is the AI agent inside Pace. Ask about any account in plain English. It reads the live data itself — spend against budget, this week against last, campaign by campaign — and answers with the figures.
- ✓ Cmd+I from any page. It already knows the account you’re looking at.
- ✓ More than 20 specialised tools across all eight platforms.
- ✓ Shows its working. Every answer opens into the steps it took.
Side by side
Opteo and Pace, row by row.
The full Opteo review goes deeper on each row, including where Opteo is the better buy.
| Opteo | Pace | |
|---|---|---|
| Built for | Google Ads recommendations you review and apply | Budget pacing and management across eight platforms |
| Platforms | Google Ads | Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, Amazon, X |
| Budget pacing | Shows whether a campaign is on pace. Doesn’t adjust budgets | Calculated and applied one to three times a day, by plan |
| Overspend control | Alerts on spend anomalies | Monthly budget enforced every 5 minutes, on every plan |
| Automation | Suggestions only. No auto-apply or rules | Budget changes applied automatically, each logged with the reason |
| Bid and ad copy suggestions | Yes, with ad copy A/B testing | No. Pace moves budgets, not bids |
| Negative keywords | Suggested in the feed | Search Lens, Google and Microsoft (Pro and above) |
| Client reports | White-label report builder, Google Ads data | Branded, AI commentary, PDF export, all eight platforms (Pro and above) |
| Pricing | $129 a month up to $25K spend and 10 accounts. $249 up to $100K. $499 up to $250K | US$49 up to $25K. US$99 up to $100K. US$199 up to $500K. Unlimited users, no contract |
| Free trial | On every plan | 14 days, every feature. Card up front, nothing charged until day 15 |
Opteo details are from its public site as of mid-2026 and change from time to time. Check Opteo’s pricing page before you decide.
Pricing
Set by managed spend. Not by seats.
All eight platforms on every plan. Unlimited users. No contract. Every feature unlocked for the 14-day trial.
Basic
US$49/mo
Up to $25K managed spend. Pacing, overspend protection and the Google Ads campaign editor.
Pro
US$99/mo
Up to $100K. Adds campaign groups, Sparks, Search Lens, client reports and Slack.
One
US$199/mo
Up to $500K. Adds Dot, the AI agent, and API access.
Enterprise
Quoted
Above $500K a month, or custom requirements.
Prices in USD, excluding GST. See full pricing
Run
Google,
Meta,
TikTok,
LinkedIn,
Microsoft,
Reddit,
Amazon
and 
X
from one tab.
Opteo questions, answered
What teams ask before they add Pace or switch.
It depends on what you use Opteo for. If your team works through its Google Ads recommendations and ad copy tests every week, keep it. Pace does not manage bids or test ads. If you mostly use Opteo to see whether budgets are on pace, or your clients also run Meta, TikTok, LinkedIn or Microsoft Ads, Pace does that job across eight ad platforms and can replace it.
Yes. Pace sets daily budgets so each account lands on its monthly target. Opteo suggests bid, ad copy and keyword changes that you apply by hand. Give budgets to one tool: on accounts Pace paces, skip Opteo’s budget suggestions.
Both scale with the ad spend you manage. Pace is US$49 a month up to $25K managed spend, US$99 up to $100K and US$199 up to $500K, across all eight platforms, with unlimited users and no contract. Opteo listed $129 a month up to $25K of Google Ads spend, $249 up to $100K and $499 up to $250K as of mid-2026. Check Opteo’s pricing page for current figures.
Yes, around the budget. Search Lens scores search terms for waste and adds negative keywords for Google Ads and Microsoft Ads. The health audit grades Google, Meta and Microsoft accounts against best practice. Sparks flags anomalies. All three are on Pro and above. Every plan can edit Google Ads campaign settings inside Pace. There is no bid management and no ad copy testing.
14 days with every feature unlocked, on your real accounts. Pick Basic, Pro or One at signup. Your card is taken up front and nothing is charged until day 15. Switch plans or cancel any time before then.
Keep the suggestions. Add Pace.
14-day free trial, every feature unlocked. From US$49 a month after.